Digital Marketing Content Writer

Description:

• Write clear, engaging, and accurate content across the website including product pages, solution overviews, blogs, use case content, industry pages, FAQs, and more
• Update and optimize existing pages based on SEO briefs, keyword research, or performance data
• Apply SEO best practices including on-page optimization, keyword usage, and content structuring to help drive organic performance
• Collaborate closely with our SEO team to execute content plans, briefs, and updates
• Coordinate with subject matter experts (e.g. product marketing) to ensure accuracy and depth of messaging
• Conduct independent research to deepen understanding of our customers, products, competitors, and broader industry
• Write within established brand guidelines, voice, and tone adapting messaging for different personas and page goals
• Implement updates in our CMS including copy entry, metadata, internal links, alt tags, and formatting
• Collaborate with designers to ensure content fits design parameters and layout goals
• Maintain strong version control and attention to detail through all stages of content review and publishing
• Assist with overflow content requests or editing tasks when team bandwidth is tight or freelance support is limited

Requirements:

• A degree in Journalism, English, Communications, Marketing, or a related field
• 3-5 years of experience in a professional writing role, preferably in a corporate B2B environment
• Demonstrated ability to write website content that balances brand messaging with SEO optimization
• Comfortable working with a content calendar, SEO briefs, and stakeholder input to produce high-quality, high-volume content
• Strong working knowledge of foundational SEO principles (keyword placement, formatting for readability, meta tags, etc.)
• Experience using a CMS to enter, format, and update content
• Exceptional attention to detail grammar, structure, logic, and alignment with brand tone all matter to you
• A collaborative approach you’re comfortable working cross-functionally and receptive to feedback
• Ability to absorb new topics quickly and communicate them clearly, accurately, and persuasively
• Experience in SaaS, e-learning, or EdTech is a strong asset but not required

Benefits:

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs
• Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office