Marketing Intern (PA to the CEO)

• Independently issuing daily content across all platforms, including 1–2 Instagram posts, engaging daily stories, creative reels, and trending TikToks. This will be consistent across Instagram, Facebook, and TikTok to maintain a strong presence and brand engagement.

• Actively photographing and capturing high-quality images of dogs and cats within our community, ensuring a steady stream of authentic and lovable content that resonates with our pet-loving audience.

• Filming and editing compelling video content for a variety of purposes including social media reels, ad campaigns, tutorials, sitter spotlights, and behind-the-scenes features to increase engagement and educate users.

• Graphic design responsibilities include designing marketing materials, branded content, campaign artwork, and promotional graphics to support our weekly ad initiatives.

• Developing weekly content for paid Instagram and Facebook ad campaigns, ensuring that each piece aligns with our evolving marketing goals and reflects PetBae’s voice and style.

• Submitting a weekly website testing report, identifying bugs, and providing UI/UX recommendations to enhance user satisfaction and streamline the user journey.

• Launching, managing, and optimizing digital ad campaigns across Google Ads, Facebook, and Instagram to boost awareness, conversions, and customer acquisition.

• Crafting PetBae’s email marketing campaigns including newsletters, promotional blasts, and sitter updates. Managing distribution and performance tracking.

• Continuously proposing new content ideas, campaign strategies, and user experience enhancements for both mobile and web platforms.

• Partnering with designers and developers to refine user experience, ensuring cohesive branding and usability.

• Initiating partnerships with pet businesses (vets, groomers, pet stores, etc.) for mutual promotion and offline visibility.

• Engaging with relevant Facebook groups, WhatsApp communities, and forums to grow PetBae’s visibility through organic an