Performance Marketer, Creative Optimization (Canada )

<strong>About The Role<br><br></strong>Join Shopify's Growth team, where diverse backgrounds and skill sets converge to drive significant business growth. We value creativity, collaboration, and strong, capable teams. As part of the Creative Optimization & Strategy team within our Performance Marketing division, you will work closely with peers across marketing, creative, and data science to drive marketing innovation and experimentation.<br><br>This role focuses on supporting Shopify’s paid marketing creative strategy, creative experimentation and reporting for our global program. We are seeking a Senior Marketing Manager to accelerate the performance of our global creative program, and agency management. This individual contributor (IC) role does not include direct people management responsibilities.<br><br><strong>Responsibilities<br><br></strong><ul><li>Develop and implement creative strategies that align with growth marketing's strategic goals across multiple business lines within the global paid marketing program.</li><li>Oversee and execute day-to-day operations, including the creative process from concept to completion, writing creative briefs, running self-serve research, making creative optimization recommendations in partnership with paid marketing channels, and aiding in creative reporting.</li><li>Establishing creative insights and learning agendas in partnership with performance marketing leads to enhance program performance.</li><li>Analyze campaign performance data to understand the effectiveness of different creative elements and make informed decisions for the future.</li><li>Collaborate with cross-functional teams both internal and externally and across multiple geographies</li><li>Stay abreast of industry trends and advancements in creative tools and technologies - including AI innovations, applying best practices to continuously improve our creative offerings.<br><br><br></li></ul><strong>Qualifications<br><br></strong><ul><li>Proven experience in creative strategy and optimization within a performance marketing context</li><li>Strong analytical skills with a proven ability to interpret data and translate insights into successful creative strategies. Comfortable with analytics tools including Excel, Google Sheets, Mode, Tableau, SQL, and Google Analytics</li><li>Excellent leadership and communication skills, capable of motivating and guiding peers, partner departments, and organizational leaders</li><li>Understanding of marketing (both digital and non-digital channels) as a way to help influence creative work. Experience running a paid marketing channel, either digital or television is helpful in this role.</li><li>A creative mindset with a problem-solving approach, able to generate innovative ideas under tight deadlines.</li><li>Curiosity in how AI can impact creative, overall process or insights generation<br><br><br></li></ul><strong>About Shopify<br><br></strong>Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.<br><br>This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.<br><br><strong>About You<br><br></strong>Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.<br><br>Before you apply, consider if you can:<br><br><ul><li>Care deeply about what you do and about making commerce better for everyone</li><li>Excel by seeking professional and personal hypergrowth</li><li>Keep up with an unrelenting pace (the week, not the quarter)</li><li>Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change</li><li>Bring critical thought and opinion</li><li>Use AI tools reflexively as part of your fundamental workflow</li><li>Embrace differences and disagreement to get shit done and move forward</li><li>Work digital-first for your daily work</li></ul>