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The Senior Director of Search Engine Marketing (SEM) is a critical growth leader responsible for scaling one of the company’s largest and most efficient acquisition channels
This role owns strategy, execution, and performance across Google, Bing, and emerging search surfaces (including Shopping, YouTube, and app ecosystems), managing a 9-figure annual budget with clear accountability to revenue and operating income
This leader will go beyond channel optimization—driving end-to-end growth across the full user journey, from keyword to landing page to onboarding experience
They will also define how automation, AI, and machine learning are embedded into SEM workflows, dramatically improving efficiency, speed, and performance
Success in this role requires a combination of deep SEM expertise, strong operator instincts, and the ability to influence product, brand, and go-to-market strategy
Own and Scale a High-Impact Growth Channel:
Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, YouTube, app acquisition, etc.)
Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin
Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income)
Lead Automation & AI-Driven Transformation:
Identify and implement opportunities to reduce manual execution through automation and tooling
Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization
Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making
Drive Growth Beyond the Ad:
Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows
Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency
Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively
Build and Lead a World-Class Team:
Lead, mentor, and scale a high-performing SEM team (managers through directors)
Establish clear operating rhythms, performance expectations, and development paths
Build a culture of experimentation, accountability, and continuous improvement
Drive Experimentation & Insights:
Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization
Leverage data to identify growth opportunities and prioritize the highest-impact initiatives
Regularly communicate performance, insights, and strategic recommendations to executive stakeholders
Cross-Functional Leadership:
Partner closely with Growth, Product, Operations, Business Development, and Medical teams
Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning
Act as a key stakeholder in company-wide growth planning
Benefits
Generous PTO: Take the time you need, when you need it - including generous parental leave
Full healthcare: High-coverage medical, dental & vision coverage for individuals and families
Retirement planning: Take advantage of our 401(k) plan including contribution matching
Work from anywhere: We are a remote-first company, so you can work from anywhere you like in the uS
Robust compensation: We offer competitive salary bands and stock options
Employee discount: Employees can take advantage of product discounts
Utility stipend: A extra $75 each month to cover extra cell phone, internet, or data usage
Spending accounts: Options for additional HSA and FSA plans to help toward healthcare costs
