Senior Manager, Social

August 16, 2025

The Senior Manager, Social, plays a pivotal role in delivering client business objectives through customized, insight-driven paid social programs. This role will oversee the execution of social media strategies, maintain strong relationships with social partners, and ensure that clients receive access to the most innovative and premium opportunities available. The Senior Manager will steward tactical social plan development, implementation, and optimization, providing ongoing performance reporting to maximize return on investment. Marketing Planning and Analysis:Definition: Translating the organization's branding and marketing strategy into a detailed plan of action to achieve the organization's objectives. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.<ul><li>Seeks consumer insights and information internally and externally to assess market dynamics and to inform strategies for growing the organization.</li><li>Evaluates internal capabilities to identify interrelationships and synergies among departments and improve planning processes.</li><li>Manages processes to prepare for periodic business performance reviews.</li><li>Directs agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans.</li><li>Executes marketing plans to deliver against brand, financial, and share objectives.</li><li>Partners with innovation channels and customer business teams to develop and execute innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal, project execution, and tracking of in-market performance.</li></ul> Team Leadership :Definition: Assuming a leadership role in helping others achieve excellent results. Level summary: Builds strong teams.<ul><li>Addresses gaps in team expertise.</li><li>Resolves conflict among team members through fair procedures, respecting each person's feelings.</li><li>Delegates authority to match responsibility, holding staff accountable for agreed upon commitments.</li><li>Supports staff in taking independent action, providing coaching along the way.</li><li>Delegates responsibility rather than taking charge or micro-managing when staff have the capability.</li></ul> Digital Literacy:Definition: Engaging with digital technologies to accomplish goals and solve challenges in the workplace. Level summary: Uses digital technologies in a wide range of standard and non-standard activities.<ul><li>Evaluates the quality of information obtained through online searches.</li><li>Uses digital technologies (e.g., cloud-based platforms) to facilitate collaboration and accomplish goals.</li><li>Produces reports from the organization's digital assets to inform decision-making.</li><li>Identifies security concerns that could adversely affect the organization, such as a lack of back-ups or virus protection.</li><li>Experiments with multiple software solutions to determine the most appropriate option for producing the desired effect.</li><li>Utilizes standard features available to regular users in industry specific software.</li></ul> Marketing Metrics:Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.<ul><li>Analyzes measurement data to inform the evaluation of the marketing strategy.</li><li>Interprets outputs from organizational control systems to inform the monitoring of the marketing strategy.</li><li>Measures progress of marketing activities against objectives using a variety of metrics and methodologies.</li><li>Develops metrics and key performance indicators to assist in the evaluation of marketing activities.</li></ul> Insights Analytics:Definition: Aligning data strategy and insights with business applications. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.<ul><li>Modifies the analytical approach for generating actionable insights based on the needs or requirements of the situation.</li><li>Analyzes data from a variety of sources, generating novel insights.</li><li>Resolves issues with data, reporting all defects to prevent future issues.</li><li>Generates insights by liaising effectively between the technical and business teams.</li></ul> Responsibilities <ul><li>Support the development of highly strategic and innovative paid social media strategies that align with client campaign and business objectives.</li><li>Own all aspects of paid social campaign management, including platform builds, Prisma entry, quality assurance, optimizations, pacing, and post-campaign analysis. Ensure seamless execution across all social initiatives.</li><li>Engage with clients to understand their business needs, deliver insightful performance recaps, and present strategic recommendations. Build and maintain strong relationships with clients and social platform partners to ensure premium access to opportunities and up-to-date industry trends.</li><li>Supervise and mentor junior team members, overseeing their day-to-day activities. Provide oversight, training, and support to ensure continuous learning and professional growth within the team.</li><li>Collaborate with Strategy, Marketing Science, and Activation teams to drive innovation and capability development in paid social programs. Ensure social initiatives are seamlessly integrated with broader media strategies across channels.</li><li>Build and maintain relationships with key social platform partners, staying informed on the latest trends, best practices, and opportunities to enhance capabilities for clients.</li><li>Continuously monitor campaign performance, providing insightful performance reporting and optimization recommendations to maximize ROI and drive client success.</li><li>Conduct platform-level forecasting and identify opportunities for growth and efficiency within paid social programs.</li><li>Support the implementation of internal processes and quality control initiatives to ensure error-free execution of tasks and continual improvement across all social campaigns.</li><li>Leverage Omni, our people-based marketing platform, to drive targeted audience activation, develop innovative channel planning strategies, analyze digital content inventory, and contribute to the overall success of marketing initiatives.</li></ul> Education <ul><li>Relevant post-secondary education, training, or equivalent experience</li></ul> Certifications <ul><li>Meta Blueprint </li><li>Meta Valueprop </li><li>Additional Certifications: TikTok Academy, Snap Focus, Pinterest Academy, Reddit Fundamentals</li></ul> Skills <ul><li>Strong Analytical (Advanced) and strategic thinking (Advanced) abilities, with the capability to derive actionable insights from Data (Advanced) .</li><li>Exceptional Communication (Advanced) and interpersonal (Advanced) skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.</li><li>Campaign Management (Advanced) Managing the end-to-end execution (Advanced) of paid social campaigns (Advanced), from strategy development to Optimization (Advanced) and post-campaign analysis (Advanced).</li><li>Proficiency in Media Planning (Expert) and buying tools and platforms (Expert) </li><li>Presentation (Advanced) & Communication Skills (Advanced) Effectively presenting recommendations and insights to clients and internal teams, fostering strong relationships and clear communication.</li><li>Exceptional narrative (Expert) skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.</li></ul> Experiences <ul><li>3-5 years of paid search experience</li><li>Strong knowledge of media planning, buying, and optimization across various channels</li></ul>

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